Independent Record Label | Est. 2009
Wilmington, North Carolina

 
 

EVENT CALENDAR

Monday, March 14, 2022

WL//WH Premiere: LAUDS “Rust” single

[Repost from White Light // White Heat; by Fabrizio Lusso, May 10, 2022]

Lauds are a band from Wilmington, North Carolina started in the spring of 2019 by songwriters McKay Glasgow and J. Holt Evans III, bonding over their common love of Slowdive and Neil Young, and nurtured by further inspirations such as Creation Records and Captured Tracks, as well as British alt-rock legends like Ride, Chapterhouse, and The Cure.

With the addition of Boyce S. Evans, Gavin Campbell and Ross Page, the 5-piece released last summer’s promising self-titled debut 4-tracker followed by a transitional single, “Are You There All Alone”, in November, while preparing for the sophomore EP, entitled “II”, due for March 29, 2022, via fellow DIY label Fort Lowell Records, anticipated by the single “Rust”, WL//WH is very pleased to premiere.

And mainly the springlike, sparkling and nostalgic arpeggiated 6-string leanings to bands such as Beach Fossils and Real Estate, enriched with airy and dreamy 60s harmonic sensibilities, mostly define “Rust”, that lyric-wise captures the ambivalent push, pull, and ultimately corrosion that foolish mind games and toxic manipulations inflict on a relationship.

“Rust” manages to sound fresh, deceptively simple and enthralling, gliding through sun-dappled glares rippled with wandering crystalline refractions from obsessively tangled jangly guitar lines, built on velvety churning, serpentine bass pulses and lively drum beats, to twist twinkling wistful melodies around euphoric angsty vocal longings, restless hums, and regretful daydreams to slip hopelessly into a fading sunset of wasted fate.

A sheer and emotional outpouring of timeless intoxicating pop melodies as regained from the blurry mists of memories for some, contemporary and exciting for others, which for 3 minutes makes you dream and deceive yourself of living in a never-ending reverie.

Lauds‘ new single “Rust” will be released tomorrow March 11, 2022, while the upcoming sophomore EP, “II”, is scheduled for March 29, 2022, both on Digital, through Wilmington, NC‘s independent label Fort Lowell Records‘ Bandcamp and the main sharing platforms,

Photo by Mary Hannah