THANKS ZOCALO MAGAZINE FOR THE GREAT ARTICLE!

We love the analog (print) version of this article!

FREE FRIDAY SHINDIG featuring: TRACY SHEDD, AMY RUDE, and SILVER THREAD TRIO!

THANK YOU ZIA RECORDS!

Continuing to make customers happy, one at a time.

MERRY CHRISTMAS EVERYONE!

Thank you for an amazing first year!

AL PERRY SPEAKS THE TRUTH!

KXCI DJs ARE COOL!

Thank you to KXCI Community Radio and DJs Laura Adams and Jason Repko for inviting us to be a part of Laura's Guest DJ Project she will be debuting in 2011. Laura is looking to connect the city of Tucson with various people in the community by asking them about what music inspired them. She requested that we bring in 4-5 songs that have a significant meaning to us and our journey through life, that tell a story. Here is a list of what we brought in to play:

Echo & the Bunnymen - "Crocodiles" (Shine So Hard)
fIREHOSE - "Brave Captain" (Ragin', Full-On)
Mudhoney - "In 'N' Out of Grace" (Superfuzz Bigmuff).
My Bloody Valentine - "Feed Me With Your Kiss" (Isn't Anything)
Unrest - "Make Out Club" (Perfect Teeth)

You will have to wait to listen to the live broadcast from Laura in 2011 to hear how we wrap all of these great songs into one story. And in addition, we gave Laura an advanced copy of Death Kit's new 7inch record, due out February 22, 2011, for her to debut with the radio broadcast. We will be sure to let you know when to tune in.

Again, thank you KXCI for all of the great support!
- Fort Lowell Records

DEAD WESTERN PLAINS STAY ON TOP!

Dead Western Plains continue to stay on the Top Ten in Music chart, rated by Toxic Ranch Record Store for the Tucson Weekly publication.  Congratulations boys, and keep up the great work!

TEST PRESS RECORDS, THE BEST CHRISTMAS PRESENT EVER!

The test press records for Death Kit's 7inch have arrived, and they sound sweeter than a candy cane dipped in sugar! The official release date is February 22, 2011. Stay tuned for pre-orders coming in the new year! Ask Santa for some new dancing shoes, 'cause you're gonna need them with this wax!









- Fort Lowell Records

DEAD WESTERN PLAINS vs R. KELLY - FREE DOWNLOAD

Care of Paul Jenkins and our very own ...music video? (FLR002), please enjoy this oh-so-sweet-jam-of-a-remixxx of Dead Western Plains' psychedelic tune "Alta," laid in ever-so-sexy ...wid' a lil' bit'a o' sum R. Kelly (up 'een heeah)!  ...GO!

http://www.sendspace.com/file/hout14

Enjoy!

DEAD WESTERN PLAINS SURFS THE RADIO WAVES

When the decision was made to release a 7inch record for the (at the time of decision) less-than-a-year-old Dead Western Plains, we knew that it would only be a matter of time for the world to take to Dead Western Plains the way that the boys and girls in Tucson were doing at that time. Well, their 7inch record has officially been out for only one week now, and there has been an overwhelming amount of interest and support already! 3WK.com, one of our favorite internet radio stations from St. Louis, MO, has already charted the boys from Arizona at #27 in their first week of airplay! In addition to that, they have received support from WESN in Normal, IL, on the show The Quaker Goes Deaf, along with our very own Tracy Shedd! And we cannot forget about all of the support Tucson's KXCI has been giving Dead Western Plains since we leaked their 7inch to them a few months ago! (Did I just type that? Woah!) ...not bad for a band that just celebrated their first year birthday a few months back! Congratulations Dead Western Plains! Kickflip says, "Rock out with your paw out!"


- Fort Lowell Records

DEAD WESTERN PLAINS LIVE VIDEO: RECORD RELEASE PARTY

Dead Western Plains celebrated the release of their highly acclaimed 7inch record on the evening of November 19, 2010, in Tucson, AZ, at Plush. This video footage was taken by from the audience perspective, and has been posted on the world wide web for your enjoyment. We really enjoyed the second track that comes in about 2:12! Dead Western Plains performs their hit single "Alta" around the 12:45 marker, and a great new tune with a very entertaining video to accompany the live performance at the 23:40 marker. If you were either not able to join us for the celebration or you just simply have to re-live the experience over again, we hope you enjoy this video footage and Dead Western Plains amazing music!

- Fort Lowell Records

GIRLS > BIRDS > ANALOG PHOTOGS > DEATH KIT

Fort Lowell Records is about to celebrate it's first birthday.  We were not sure if this project would even make it this far, but it has, and we are very excited to already be working on releases for 2011.  To commemorate each year, we've decided to feature a different theme year to year with the artwork for the records released.  We will also partner with a new photographer for each year; establishing continuity between the artwork, but yet diversity between the themes.

As you may have already noticed, 2010 featured the theme of girls.  All of the photographs used for our artwork this past year were taken by Alaina Brownell, a local Tucson photographer.  Alaina, along with Loreto Echevarria, fashion stylist and owner of Lolo Chic, helped shaped the look for what will now be known as "The Year of the Girl" for Fort Lowell Records.  If you have not collected all of these records, be sure you do so soon, before they are all out of print.  For 2011, we will be working with Julia DeConcini, co-owner of the Tucson Community Darkroom, featuring birds as the theme, making next year "The Year of the Bird."  Julia will also carry on the tradition set forth by Alaina of exclusively using photographs taken on film (analog photography).  In addition, the partnership between Fort Lowell Records and Julia's Tucson Community Darkroom will bring more awareness to the analog arts, such as vinyl records and film photography, for years to come.

For our fifth release, first for next year and first to feature our new bird theme, we did not have to look too far from our already existing family of bands.  In September 2010, we introduced you to Jessica Gelt, a Tucson native that is now living in Los Angeles, CA, playing bass in a band called Wet & Reckless.  Jessica also plays in another band, along with fellow Wet & Reckless'er Whitney Blank, that is led by August Brown, who used to play guitar with Tracy Shedd when they both lived in Jacksonville, FL.  Their band is called Death Kit.  We were introduced to Death Kit back when we first heard Wet & Reckless, and knew that we had to do a record with them as well.

To make things extra special for Death Kit's 7inch, ...music video? will be featured on the B-Side, doing a remix of Death Kit's hit "I Can Make You Love Me."  Both bands have been fans of each others work are excited about the collaboration for this record.  And of course, we are just thrilled to bring more work from the boys with ...music video? to you.  This record is sure to get you moving on the dance floor.  Here is the video for Death Kit's song "I Can Make You Love Me," featuring the original version.  You will have to buy the 7inch record from us to hear what ...music video? does to it.


As always, thank you for the support!
"Here, here!" to another great year to come!
- Fort Lowell Records

EXTRA! EXTRA! READ ALL ABOUT IT!

Thursday, November 18, 2010, will always been known to us as the day Tucson showed the greatest amount of media support we could have ever wished for:  both local weekly publications, The Caliente and the Tucson Weekly, featured stories on Fort Lowell Records.  We have included all of the articles below on our blog for your reading enjoyment!

THE CALIENTE: 
Tucson puts a new spin on vinyl 
by Dan Sorenson

James Tritten is not a typical record company executive. For one thing, when his Tucson label "drops" a new record, it's actually a 7-inch vinyl record, not a CD or a digital download.

Tritten is the owner (and just about everything else) of Fort Lowell Records, a tiny label he runs out of the Midtown home he shares with his wife, Tracy Shedd.

There's no promise of a gold record coming out on Fort Lowell Records, either. Not unless it just happens to be colored gold. Tritten says Fort Lowell will press only 500 discs for each of its artists' releases.

And with the exception of a single by Shedd, an established artist, none of the label's artists has released a recording before this. The breathy-voiced Shedd has released several albums and EPs, but she's the exception.

Being previously unrecorded, at least unreleased, is virtually a requirement for a release on Fort Lowell Records, Tritten says. He wants to bring new music to the public, on vinyl.

So far, the Fort Lowell stable has been made up strictly of indie pop groups - Young Mothers, Dead Western Plains and ...Music Video? - but Tritten says he's open to other genres, though "it's got to be good music."

What he offers isn't a traditional record deal. Tritten doesn't sign the bands whose music he has released on vinyl so far. He takes recordings they make and releases them at his expense.

Tritten isn't looking to Fort Lowell to make it rich and quit his day gig as a banquet manager at Marriott.

In fact, he isn't trying to make any money at all from Fort Lowell Records. It's a nonprofit by design, Tritten says.

"I love my career with Marriott," Tritten says. "I don't own a TV. This is what I do when I go home. I run it as somebody might be buying a piece of art, just the same way I collect paintings at my house. It's a living, breathing piece of art," Tritten says of the colored vinyl discs. It's a different color for every release - red, green, white, clear - that he's done so far.

The bands are responsible for their recording costs. Fort Lowell picks up the cost of the art and design - most of it done by Tritten - and has the colored vinyl discs pressed at a plant in California. Then they are distributed for sale at a few local retailers and at Fort Lowell's website, fortlowell.blogspot.com
Tritten says he and Shedd put about $4,500 total into the first three Fort Lowell releases, pressing 500 copies of each - selling 400 and using roughly 100 for promotion.

"It takes 400 records to pay off what it cost to press," Tritten says of self-sustaining system.
They've used the income from those sales to fund each successive release.
 
Tritten says he won't do a second pressing, regardless of sales.

"I like the idea of a limited release. We talk about it with the bands" beforehand, says Tritten, who'd love to see a Fort Lowell disc so popular and in demand that it would sell on eBay for $500.

And it's not like the pressing limit restricts the bands' release of their music. He says most of the bands also offer digital downloads or sell CDs of the music on their vinyl releases. Tritten says he has even helped the label's bands with digital releases.

Shedd says continuing to put money into Fort Lowell's releases for new bands is OK with her.
"It's all right. We had friends that did it for us. This is just giving back," Shedd says of backing the releases by new bands.

She and Tritten met in high school in Jacksonville, Fla., playing in bands together long before getting romantically involved. While living in Boston, she met Mark Robinson of indie label TeenBeat Records, who recorded and released some of Shedd's songs. She went on to have songs placed on popular TV shows: "One Tree Hill" and "Dawson's Creek."

Tritten said music hasn't been a complete bed of roses. There was a year when he swore off music and even sold his guitars. "In 2004, I came home after the U.S. tour we did for Tracy's album. It was a six-week tour," and Tritten said they weren't getting radio play and nothing seemed to be going right. "I was devastated. I swore it off."

But Tritten said he soon realized music was an important part of his life, whether he was playing in his own group, supporting Shedd's career, working as a booking agent or putting out new music on vinyl. He says it all enriches his life, and he doesn't regret spending money on this latest phase.

"People ask me: 'Are you crazy?' But I didn't have a concern," Tritten insists. "Our first release, Young Mothers (a Tucson band), we're down to 100 copies in less than a year. Young Mothers are kids, people nobody knew."

Zach Toporek, Young Mothers' guitarist and singer, said most of the sales of that April release were through local retailers and online, not through the band's efforts at gigs. He said the band didn't have to do anything other than give Tritten the tapes, and they've even made a little money off the sales.

"It's interactive; you have to do something to make music. And it holds a kind of magic. On top of that, you're always looking for ways to stand out. And I don't know many Tucson groups outside of the Fort Lowell group" releasing vinyl records, Toporek said.

"The seven-inch (vinyl record) paired with a download is the running plan from here on out," Toporek said.

Keyboard player and singer Johnnie Munger of Dead Western Plains said vinyl is more than a gimmick.

"Our band's got a really unique sound, and I think it's a fit for analog type of releases," Munger said. "I think even the size of the release, the 7-inch (one song on each side), is perfect for our band. We like to write in little spurts. Release it and move on.

"I definitely wouldn't be as excited about a CD. They're collectors' items as well."

Dead Western Plains is doing a release show for its new Fort Lowell release, "Alta," on Friday at Plush with Sleep Driver and Holy Rolling Empire.

Tritten says he has always considered the label, the record company issuing a recording, when buying new albums. He said record companies are sometimes "filters," signing only a certain type and quality of act. He says if he buys something from a certain label, he knows he stands a good chance of liking it.

"I wanted to be that for the world with what's happening in Tucson. To say to the world, 'This is music that you ought to be listening to.' 'There are more, a lot more - great bands like Calexico and Howe Gelb in Tucson - worth taking to the world."

WHY VINYL?

Asked what his vinyl obsession is about, James Tritten says he's not part of some retro movement worshipping old things, though he says there is a coolness about vinyl, new or vintage. And it's not strictly an audiophile thing, although, like many audiophiles, he thinks that vinyl does sound "warmer" than digital media versions of the same recording.

"For me, it's more about putting out music," says the 35-year-old, who is also a musician, a guitarist and a former booking agent.

Tritten says it's worthwhile to put music on vinyl because listeners will value the music more if they have to make an effort to hear it.

"There is much more engagement with the music," Tritten says of vinyl, as opposed to the digital format. "The idea of the digital version of music somewhat depressing. I shouldn't say 'depressing'; I have an iPod at work. It's convenient."

If vinyl records motivate people to listen to Fort Lowell artists because they like the color of the disc, love the sound or are into the retro nature of old-technology discs, that's OK with Tritten. They're making an effort, and the music is getting out. Besides, he says, there's something more tangible about a vinyl record than a download, or even a jewel boxed CD.

"We're both obsessed with vinyl," says Shedd, who had her first vinyl record with a 7-inch Christmas release in 1998, a "split" with Tritten's old band, Audio Explorations.

"I love the way music sounds on vinyl. It's warmer," Shedd says. She said what cinched it for her was hearing some tracks she had cut for a EP.

"I was testing out my last EP," listening to the MP3 files of the recording session. But, she says, "as soon as it came out on vinyl," it was love.

THE CALIENTE: 
Artists big and tiny are going back to black 
by Dan Sorenson

Howe Gelb is doing it. Elvis Presley did it. Elvis Costello and Fred Eaglesmith are still doing it.
Black (or colored) vinyl is in.

Releasing records on vinyl, in some cases only on vinyl (though usually with a free download of a digital version), is increasingly popular.

English singer-songwriter Costello released his 2006 album, "Momofuku," only on vinyl, with an access code that allowed buyers to download a digital version.

Fred Eaglesmith, a Canadian singer-songwriter who has been burning up the pavement in a Ford van for 20 years, released a limited pressing of his 2008 double vinyl LP (that's "long playing" for you novices) "Tinderbox."

And almost everyone between Costello and Eaglesmith is giving vinyl at least an occasional try.
Tucson rocker Gelb's new release, "Howe Gelb and a Band of Gypsies," with a group Spanish musicians, is coming out on vinyl.

In April, Tucson vinyl-only label Fort Lowell Records issued its first release, a green 7-inch disc by the local Young Mothers. Next came another Tucson indie band - ...Music Video? - on a clear disc.

Its third release (on red vinyl) is the only shared release (known as a "split") and the only one with an artist with a previous release - Tracy Shedd with a Los Angeles-based act, Wet & Reckless, on one side. Tritten said a key figure in Wet & Reckless, Jessica Gelt, is now a Los Angeles Times reporter. Gelt used to live in Tucson and still has connections here.

Fort Lowell's latest release, a two-song disc by Tucson's Dead Western Plains, is set for Tuesday

All photos above by Ron Medvescek for Arizona Daily Star


TUCSON WEEKLY:  
Soundbites 
by Stephen Seigel

You'd be hard-pressed to find a more enthusiastic cheerleader for local music than James Tritten. The guitarist for (and husband to) local artist Tracy Shedd, Tritten decided last year to put his money where his mouth is and start a (mostly) locals-only, 7-inch-vinyl-singles-only record label, with the goal of releasing four singles in 2010. It's been a trial by fire, and this week, Tritten meets his goal. After putting out singles by Young Mothers, ... music video? and a split with Los Angeles' Wet and Reckless and Tracy Shedd, his Fort Lowell Records is releasing a white-vinyl 7-inch by Dead Western Plains.

The A-side, "Alta," is a shape-shifting 5 1/2 minutes that begins with an Animal Collective-like tangle of harmonies and whistling (or is that a theremin?) before it all recedes to the background in favor of a jaunty vocal melody that carries the song throughout a series of pleasant interruptions—a complimentary countermelody here, a well-placed breakdown there, before concluding: "Sometimes we fail / If the heavens won't hold you tight / the ground surely will." Cue the lovely, nearly two-minute outro.

The B-side, "Gift Horse in the Mouth," is darker and slightly less complicated, relying on a skittery drumbeat, some nifty interaction between keyboard and guitar, and a sung/spoken-word break. It's only slightly less enjoyable than the much-different "Alta."

As usual, each record comes with a code to download the songs onto your computer or portable device. And when you get to the download page, follow the gray dotted line, and scroll down. Click on the box that cryptically reads "treats are for the curious." It'll give you access to three remixes of "Alta" by Jacob Safari, ... music video? and Kurt Snell.

YOUNG MOTHERS FEATURED ON TUCSON 12 TELEVISION!

Tucson 12 is an awesome television station here in Tucson, AZ, that is über supportive to our community, in particular, the arts.  So much, that they were a major inspiration to us for starting Fort Lowell Records (seriously, read our post from January 10, 2010, here).  Earlier this month, Tucson 12 invited our very own Young Mothers into their studio for a live recording and interview, as part of their D-Town Program.

CLICK LINK:
Watch D-Town featuring Young Mothers' performance and interview here!
(Their feature comes in at the 10min mark)


In addition to their television appearance, Tucson 12 has posted a 2nd song by Young Mothers from the same live studio recording session on their YouTube channel:


You can order Young Mothers' 7inch record, which happens to be our very first release, direct from our website, here (to your right-->). There are still a few copies left, but it is nearly out of print, so don't delay! Young Mothers will also be releasing a new full length CD called Have Some Fun on their own label, December 10th.

As always, thank you for the support!
Enjoy the music!
- Fort Lowell Records

DEAD WESTERN PLAINS IS NOT DEAD.

We can't begin to tell you how excited we are to present to you the debut release for one of Tucson's newest and most innovative bands, Dead Western Plains.  Their very first show can still easily be found on their Facebook page, dated August 22, 2009.  It wasn't shortly after that, we began hearing a buzz around Tucson about Dead Western Plains.  Upon first listen, we heard the call of duty that record labels are faced with everyday; the responsibility of bringing new music to people of the world, and we knew Dead Western Plains was a band that needed to be heard by everyone.  Dead Western Plains is simply amazing, and now that their 7inch is available to order directly from us here on our site, we could not be happier!  We know that the minute you hear those first "Ooo-Waa-Ooo's" on the crisp white vinyl, you are going to be sold for life as a Dead Western Plains junky.  It won't surprise us to hear that you will have listened to your 7inch record so many times that flipping the 7inches of vinyl over, back and forth, measured out to be the distance from here to the moon.

We have been blessed by all of the immediate attention that has been given to Dead Western Plains' debut 7inch.  Here are just a few of the bloggers out there and what they have to say about the boys from Tucson AZ:

Here Come The Flood - The Netherlands
No Modest Bear - Sweden
I'm Into Indie
The Fox & The Chicken
Something Civil
Das Klienicum - Germany
Magiska
Deck Fight

Pre-order their 7inch record before the official release date of November 23rd, and you will receive a free download link for additional remix tracks of their song "Alta."  This first 25 people to pre-order will also receive a signed copy of the cover art by all five members of Dead Western Plains.  This is one record you will not want to miss!  The link to order is to your right --->

Thank you for the continuous support!
- Fort Lowell Records

VINYL VLOG: EPISODE #20

Matt and Josh, hosts of Vinyl Vlog (a video web blog that reviews vinyl records via YouTube), take a moment to share with you their first impressions about Fort Lowell Records and the 7inch records we have released; Young Mothers, ...music video?, and our Wet & Reckless + Tracy Shedd split.

TESTING TESTING, 1, 2, 3... DEAD WESTERN PLAINS NEVER SOUNDED SO SWEET BEFORE!

The test pressing has arrived for Dead Western Plains!  Mastered by JJ Golden and pressed by Rainbo Records, once again... we've got another great record on our hands that we can't wait to get into yours!  "Alta" b/w "Gift Horse In The Mouth" is a spectacular 7inch from these Tucsonans, who will soon become your new favorite band!  November 23rd is our release date for this gem on White Vinyl.  Stay tuned for more information about the pre-orders, and plan to see Dead Western Plains in action on Saturday, September 25, with the Fort Lowell Records Showcase in Tucson, AZ, at Sky Bar... or on Saturday, October 2, with our Showcase in Phoenix, AZ, at The Compound!

WET & RECKLESS GO ON TOUR!

Thursday, September 23 - Los Angeles CA - Origami Vinyl
Friday, September 24 - Las Vegas NV - Double Down Saloon
Saturday, September 25 - Tucson AZ - Sky Bar
Sunday, September 26 - Phoenix AZ - The Rogue Bar
Tuesday, September 28 - San Francisco CA - El Rio

Detailed information about each show is available on Wet & Reckless' MySpace page.

7INCHES OF MUSIC VIDEOS

Nicolás Prados, from Spain, has been making custom videos since 2008 for bands that release their music on 7inch records. He posts his videos on YouTube and Tumblr, and has worked with artists in the past such as Washed Out, The Smith Westerns, Best Coast, and Neon Indian. Our team here at Fort Lowell Records have been blessed with Nicolás' talent, and are very proud to present to you his latest work... for our very own Wet & Reckless (Non-Official Video)! Enjoy!

AN INTERVIEW WITH FORT LOWELL RECORDS BY METROMIX, MIXED LOCALLY BY TUCSON CITIZEN

Fort Lowell Records showcase
A Q&A with the founder of the vinyl-only Tucson label in advance of its Sept. 25 party
By Billups Allen
Originally posted by Metromix on September 17, 2010

As good records have found their way almost completely out of thrift stores and onto eBay, there seems to be a newfound interest in vinyl collecting.

While some die-hard record labels weathered the vinyl slump, there is a need for a new generation of labels. Fort Lowell Records is a new label in Tucson dedicated to releasing singles. Label patron James Tritten is taking on the old-style method of running a label by arranging shows, self-distributing product and promoting the bands. It is an uphill climb, but with Fort Lowell’s third release—a split 7-inch with local Tracy Shedd and L.A.'s Wet & Reckless—being celebrated on Sept. 25 Sky Bar, there is hope that music can still be hustled off the computer screen.

Many of your releases are bands are from Tucson. Is it part of your mission to document music from the area?
Fort Lowell Records was started with a mission to release music by bands that have roots with Tucson.  So far, all of the bands, with the exception of Wet & Reckless, currently live in Tucson. Wet & Reckless live in Los Angeles, but have ties back to Tucson. This town generates some of the best music I have heard in a long time, and from many different genres. I want to try and document as much of it as possible and share with the world. People need to know what is happening here. 

Do you feel like you are going to focus on documenting a certain genre?
My personal interests lie mostly with indie pop/rock, but that does not mean I am not open to ideas. I collect a lot of music from hip-hop to classical to country. As long as it is something I would have bought in the store, then I would consider putting it out on Fort Lowell Records.

I have explained this to many bands before... deciding what bands I want to release is really no different then buying music in a record shop. The money is extremely limited with Fort Lowell Records, so I honestly can’t release everything I would want to. Imagine if you had $20 to buy new music, but there were over 200 different records you want to purchase. That is the feeling I have with trying to decide what record will come out next.

Fort Lowell Records is run as a non-profit. I personally invested the money to start the project, and I don’t ever intend to take money out. All of the money made from the sales of the 7-inches simply goes back into Fort Lowell Records to continue putting out more and more music. There are a lot of bands from a lot of genres that have asked to work with me that want to release a 7-inch record. It is very simple... the more support we can receive from the community with purchasing our records, the more support Fort Lowell Records will give back to supporting more and more bands. I would love to see this project grow to be able to support different genres of music outside of indie pop/rock. 

What inspired you to start an all-vinyl record label?
I personally only buy music on vinyl, so I honestly can’t imagine releasing music via any other format. We do make all Fort Lowell Records music available through digital distribution, reaching outlets like iTunes, Amazon, eMusic, etc. I understand that there are listeners who prefer collecting music on a digital format, and because there is no cost to us to make this possible for them, we’ve made that available. In addition to the vinyl records, each 7-inch comes with a digital download of the music, so you can listen to your -7inch at home and take the MP3s of the music with you on the go.

For me, vinyl is music and music is vinyl. I’ve been collecting vinyl records since 1994, when I purchased Stereolab’s single “Ping Pong” on 7-inch. I owned the same recording on CD, and when I first heard it on vinyl, it became an entirely new experience. I had owned plenty on vinyl records before that, but never had been able to A/B compare the same song. There was much more of an honest presentation to the music. It was warm, alive, and able to breath on it’s own. I’ve been listening to music on vinyl ever since.

As a musician, I felt my own music deserved the respect that a vinyl record lends to the music. 

It’s nice to see your records are getting into stores all over town. Are you doing a lot of hands on distribution?
When I began Fort Lowell Records, I agonized over getting distribution. This is the main advantage for a band to work with a record label. Because Fort Lowell Records is focused on a single community, Tucson, I felt the only way to handle the distribution within the city was in person.

Building relationships with each vendor is extremely important to me. I want them to feel a part of what we are doing. I love going into Bookman’s on Grant and seeing how excited Scott (Landrum) gets I come in, or watching Tasha (Sabatino) at Mast proudly place the new 7-inch on their record player for their customers to enjoy, or reading the weekly report from Bill (Sassenberger) at Toxic Ranch showing what ranking our records are in his Top 10 Best Sellers report. We’ve extended the love to our neighbors to the north in Phoenix, and they are equally as engaged in what we are doing here in Tucson.   

I notice on your website that you seem to be taking on a lot of extra responsibility in the form of putting on shows and doing grass roots promotion for your bands, whereas a lot of labels don’t seem to be doing that sort of thing. Are you using any labels you are a fan of as a model for this dynamic? 
Teenbeat (Records). In 1999, my wife, Tracy Shedd, and I met Mark Robinson, owner of Teenbeat. He became a fan of her music immediately, and asked to release her music on his label. From that point forward, Mark gave a lot of support to Tracy with her music career, more than simply making her music available to the public. I learned a lot with how to run a record label from her time spent with Teenbeat, and have great admiration for what Mark has done with his label in the past 25 years.

I look to create opportunities for the bands and the record label to simply have fun and share experiences together. At the end of the day, that is why I am doing what I am doing ... to have fun. I certainly don’t want to put all of this effort into Fort Lowell Records just to create work for myself; I want to have fun. I love doing the DJ nights with The Vinyl Baron, where the bands themselves join her at Hotel Congress to DJ their own favorite music the week of their 7-inch release. I am also looking forward to the showcase at Sky Bar on Sept. 25 in Tucson, as well as the one at The Compound on Oct. 2 in Phoenix, where all of our bands will be playing together on the same night.