Independent Record Label | Est. 2009
Wilmington, North Carolina

 
 

EVENT CALENDAR

La Cerca

Sunrise for Everyone


July 29, 2014
Fort Lowell Records
Vinyl + Digital

La Cerca have taken many stylistic detours in the decade since the Tucson-based rock ‘n’ roll band’s inception, but their new LP Sunrise for Everyone is where they bring all their disparate strands together. Daydream Nation (Sonic Youth) -esque maelstroms of expressionist guitar, expressive lyrics abstracted and refracted, pulled together with unforgettable pop hooks into a rock ‘n’ roll body.

Sunrise for Everyone is La Cerca visionary Andrew Gardner’s Pet Sounds (Beach Boys), his Electric Ladyland (Jimi Hendrix), and his Loveless (My Bloody Valentine); symphonically arranged with a multitude of players, this is La Cerca’s grand statement and masterpiece. The sessions for the album, recorded and mixed over a three year period at Tucson’s esteemed Waterworks Studios (Jon Spencer Blues Explosion, RL Burnside, Sonic Youth), resulted in an abundance of instant classics that range from sunny blue-eyed soul had Galaxie 500 performed it to indie rock’s early ‘90s golden-age of reclaiming traditional rock ‘n’ roll styles to instrumental typhoons full of exaltation and destruction found in the wildest free jazz.

La Cerca has created an album for the ages and as its title suggests, one of those rare works where populism intersects with majestic beauty – a true sunrise for everyone.


Previous Press Accolades for La Cerca:
"Sunrise for Everyone is a remarkable musical achievement" ~ Blurt Magazine

"Pop-wise, we tip our pointed little heads in the direction of La Cerca's grooveworthy little gem, touching on Galaxie 500 in places."
~ Magnet Magazine

"We've been touring through Tucson for years, meeting people and bands, and La Cerca was one I always liked."
~ Tim Kasher / The Good Life

"La Cerca takes a similar approach: The droning bass and guitars certainly bring to mind an era when everyone’s main influences were Sonic Youth and Pavement." ~ The Rumpus

"Gardner is an incredibly underrated songwriter... full of alternately gorgeous and uplifting songs with layers of sound." ~ Tucson Weekly


RIYL: Wilco, Guided By Voices, Big Star, The Church


WARM-UP SHOWS
July 15 - The Rogue Bar - Phoenix AZ w/ Ichi Sound and NTNT
July 22 - The District - Tucson AZ

TOURDATES
July 29 - Harold's Place - San Pedro CA
July 30 - Billy O's - Venture CA
July 31 - Sofia's Thai Kitchen - Davis CA
Aug 1 - Starry Plough - Berkeley CA - w/ Scary Little Friends
Aug 2 - The Alibi - Arcata CA - w/ The White Manna
Aug 3 - The Loft - Seattle WA
Aug 5 - The Waypost - Portland OR
Aug 6 - The Blue Lagoon - Santa Cruz CA - w/ Stomping Ground

RECORD RELEASE PARTY
Aug 15 - Hotel Congress - Tucson AZ w/ The Electric Blankets, Numb Bats, Amanda X, and AZ77

OTHER DATES
Aug 25 - Crescent Ballroom - Phoenix AZ
Sept 11 - The District - Tucson AZ w/ Grape Street (Curtis O'Mara from Harlem)


RESOURCES
Facebook + Twitter + Tumblr

DOWNLOAD ONE-SHEET HERE